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27 Jul 2021

Designing A Customer-Centric Website

Jack Raistrick

Union Realtime

It's no secret that customer experience is one of the most important factors in customer satisfaction. In fact, customer experience has been found to be a key predictor of customer growth and retention. If you want to make your self storage customers happy, then it's time for you to start focusing on designing customer-centric websites! This blog post will give you some tips on how to design a self storage website that solves customer problems and provides an excellent user interface.

What is a customer-centric website?

A customer-centric website is a website designed to meet customer needs by solving customer problems and providing an excellent user interface. Customer experience has been proven to be a significant predictor of customer growth and retention, therefore having a website with a good user interface is critical.

Why do you need to design your site with customers in mind?

Customer experience has been found to be one of the most important factors in customer satisfaction, with strong correlations between customer growth and retention. If you want to make your self storage customers happy, then it's time for you to start at the first place customers see your self storage business, online! It's critical for businesses to have an excellent customer interface on their website in order to achieve the best customer experience possible.

How can you create a customer-centric website?

There are a few ways that you can design customer-centric websites. Firstly, it is important to provide customers with a website that they feel comfortable using and navigating through. This means reducing the amount of clicks needed for them to find what they're looking for as well as providing simple usability features like an intuitive search bar or clear tabs on your navigation bar. Having a simple and easy to use website saves the customer time and creates a stress free experience for the customer whilst navigating through your website.

Secondly, customer-centric websites are designed with customer feedback in mind. This means that they provide customer reviews and testimonials for your self storage facility, as well as a way to contact you directly through the website itself. The idea is to make it easier for customers to connect with you and understand how best you can serve their needs.

Furthermore, a tool which is beneficial to use when creating a customer-centric website is to offer customer surveys. These allow you to collect customer feedback and insight into how the customer experience was for them, their likes or dislikes, suggestions on how it could be improved, etc., in order to provide better service for future customers.

Finally, when creating a customer-centric website for your self storage facility consider including live chat functionality so that customer inquiries can be answered in real-time, allowing the customer to have their query resolved, and ultimately providing a greater experience for the customer.

Examples of what makes a good company's website customer centric

Final thoughts

From the first moment a customer lands on your website, you should be thinking about how to make them feel welcome and appreciated. By designing with customers in mind, you can create an environment that is useful and enjoyable for all of your visitors. We hope this article has helped show why it's so important to design with customers in mind.