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27 Dec 2020

How you can close walk in sales at your self storage facility

Jack Raistrick

Union Realtime

As a self storage facility owner, you want to generate as much revenue as possible. One of the best ways to do this is by closing walk-in sales. This blog post will give you some tips on how to close more walk in sales and increase your revenue!

Increase your online look and accessibility

Being visible online will increase credibility of your facility. A good website will help your company to become noticed more and recognised. Information is key, make sure there is plenty of it regarding your facility, such as directions, address, prices, sizing, opening times, telephone numbers and other contact details. Also pictures are a great way to show customers what they can expect from your facility. Having a credible website will improve the customers point of view of the credibility of your actual storage facility which will increase the chance of walk-in customers.

Curb appeal is essential

Your self storage facility needs to look good on the outside. The facilities upkeep is something which helps formulate a decision for the customer. If you can't look after your building, then how are they suppose to trust you to look after their possessions? A walk in sale can be closed BEFORE they even have stepped into the building, so make a positive impact on them and make sure the curb appeal of your facility is looking the best it can be. Potential customers are judging your facility before they even have stepped into the building.

The interior is JUST as essential

Likewise with the curb appeal, the interior is just as vital to a positive customer experience. Make the lobby feel inviting and welcoming. This can be done by making sure the interior is clean, bright and well maintained to give potential customers confidence in your facility, as if it's not up to good standards then how can they trust you with their own possessions?

Closing the sale

Now comes the fun part, closing the sale! Walk-in customers are your best opportunity to close a deal. They haven't already signed up for storage so you have their attention and they're eager to make an informed decision about where to store their belongings. With that being said, it's important not only what you say but how you present yourself, make sure you are looking professional, you want to present yourself in a way which shows trust, if the customer feels as though they can trust you, then thats one step closer to the sale.

- Engage them in conversation and focus on their needs

Engaging with them is a great way to get them interested in what you have to offer, and it gives the customer reassurance that they're being taken care of. When talking with someone face-to-face there is an opportunity for discussion which can give insight into their needs - this helps tailor your pitch accordingly.

- Ask questions

One of the best ways to close a sale is to ask questions. Discover your potential customer's problem, and you'll be able to explain to them how your services can help them out. Questions also demonstrates that you are engaging with them, which is what the customer wants.

- Sell the benefits, not just the features

If you want to close a sale, you need to sell them on how your facility will benefit them and their situation. This is why asking questions is integral. Show your facility's strengths which should include its location, security features, cleanliness or other amenities. Remember that not all self storage facilities are created equal so you need to highlight the benefits that will interest your potential customer.

Final thoughts

This blog has demonstrated tips on how to close walk-in sales at your self storage facility. The final step to securing walk-in sales is asking the customer what they are looking for. This will help you provide them with a solution that fits their needs and wants. It's important to ask questions about the benefits of your services, such as storage space or security features available on site, rather than just focusing on selling features like climate control or 24 hour access. Your customers want solutions tailored specifically for them so make sure you're engaging in conversation with everyone who walks through your front doors while also showing off all the great perks of renting from your facility!