In the age of social media and online marketing, it is crucial that your self-storage business has a strong online presence. Today we will talk about how the platform LinkedIn can help grow your self-storage business. LinkedIn is a powerful tool that can be used to improve your self-storage business in many ways. With 875 million members in more than 200 countries and territories worldwide (about.LinkedIn), the platform can help you connect with new customers, find new employees, learn more about the industry and improve your self-storage business. This blog post will discuss some of the best ways to use LinkedIn to grow your self-storage business.
If you are not already active on LinkedIn, now is the time to create a profile for your business. A company profile on LinkedIn allows you to connect with potential and current customers, as well as other businesses in the self-storage industry. You can use your company profile to share information about your business, such as your services, special offers, and company news. You can also use your company profile to post job openings and attract new talent to your team.
Ensure your company profile looks its best by taking the time to fill out all of the information fields and upload a professional logo and cover photo. Include detailed information on your profile regarding the business, such as what you do, the history of your business, site addresses, and links to your website. You should also take advantage of LinkedIn’s company page features, such as showcase pages and products & services tabs.
In addition to creating a company profile, you should encourage your employees to create individual profiles. LinkedIn allows employees to connect with others in their field, share their expertise, and build their personal brand. When employees add their employer (your self-storage business) to their profile, they are essentially giving your business a free endorsement. This can help attract new customers and talent to your self-storage business.
Once you have created a strong business profile, it is time to start building your network. This should be no problem at all, as the self-storage industry is a tight-knit community with a strong community presence. LinkedIn provides several ways to connect with potential and current customers, as well as other businesses in the self-storage industry. One way to build your network is to join relevant groups. There are many self-storage groups on LinkedIn, such as the Self Storage Industry Group and the Self Storage Management group. Joining groups will allow you to connect with others in the industry, learn about industry news and trends, and find new customers.
Another great way to build your network is by participating in LinkedIn discussions. This is a great way to position yourself and your business as an expert in the self-storage industry. When you participate in discussions, be sure to add value to the conversation by sharing your insights and expertise. You can also use discussions as an opportunity to promote your self-storage business by sharing special offers, news, etc.
Furthermore, you can also connect with potential and current customers by sending them LinkedIn invitations. LinkedIn allows you to send invitations to people you know or have previously worked with. When sending invitations, be sure to personalize each message so that it is not generic. This will show the person that you are interested in connecting with them and value their relationship.
In addition to connecting with others on LinkedIn, you also need to be publishing content regularly. This is a great way to position yourself and your business as an expert in the self-storage industry. There is an array of different content possibilities that you could look to post.
Polls are a great way to engage your audience and generate discussion. Try posing a question related to the self-storage industry and encourage people to vote and leave their comments.
You can also repurpose blog content from your website or write new articles specifically for LinkedIn. Articles are a great way to share your expertise and insights on the self-storage industry. Make sure to include a call-to-action in each article so that readers know what they should do next (e.g., visit your website, contact you for more information, etc.).
Images are another excellent content option, especially if you are struggling with what to write about. Images could be photos of your self-storage facility, team members, facility upgrades, etc. You can also create infographics that provide helpful information about the self-storage industry.
Videos are a brilliant way to convey your point, as they are highly engaging. You could create a tour of your self-storage facility or do a Q&A session with one of your team members. Videos are a great way to engage your audience and promote your self-storage business.
Short-form content is also a great option for LinkedIn. Posts could include tips, tricks, and advice related to the self-storage industry. You could also do a series of short-form posts that provide an in-depth look at different aspects of your self-storage business.
No matter what type of content you decide to post, ensure that it is high quality and provides value to your audience. This will help ensure that people continue to engage with your content and that your self-storage business continues to grow.
This article discussed ways to use LinkedIn to grow your self-storage business. By building your network, participating in discussions, connecting with potential and current customers, and posting quality content regularly, you can position yourself as an expert in the self-storage industry and attract new customers.
Sources - About.LinkedIn LinkedIn