Local self-storage business owners often do everything right on-site, clean units, fair rates, helpful staff, yet rentals still slip away because prospects can’t find or trust the facility online. The core tension is simple: when small business online visibility is...
By Marc Goodin Most investors start where they should: the numbers. They review rents, absorption, supply, expenses, taxes, site costs, and projected returns. Those inputs are essential, but they also create a dangerous illusion. They make a deal feel more certain...
This week the Radius+ team took a closer look at the Wichita, KS CBSA. 2022: 2.5% 2023: 0% 2024: 1.4% 2025: 3.2% 2026: 0% Wichita has maintained a pattern of measured supply growth over the past several years. The metropolitan economy has benefited from expansion in...
#1 Physical Land Data: Topography? Wetlands? Flood plains? Easements? Environmental concerns? Shape? Acres? I get a call a week from developers saying they have a perfect property. But could only describe one and a half of these Land data points. #2 Zoning Data:...
This week the Radius+ team took a closer look at the Chattanooga, TN-GA CBSA. 2022: 2.3% 2023: 2.9% 2024: 6.8% 2025: 0% 2026: 0% Chattanooga experienced massive supply growth in 2024, overwhelming demand in the near term. Its central geographic location has made it an...
For years, the self-storage industry has focused on one core challenge: getting access to better data. More coverage. Better pricing visibility. More market intelligence. More historical context. That push made sense. Most operators, investors, and developers were...
This week the Radius+ team took a closer look at the North Port-Bradenton-Sarasota, FL CBSA. 2022: 9.1% 2023: 6.7% 2024: 8.2% 2025: 9.1% 2026: 4.6% North Port and the greater Sarasota region have experienced rapid job growth since early 2020, fueled by migration from...
Summer is one of the most active seasons for self-storage. Between home moves, college move-outs, renovations, military relocations, seasonal business needs, and RV or boat storage, warmer months tend to bring more people into the market for flexible space. For...
This week, the Radius+ team took a closer look at the Winston-Salem, NC CBSA. Historical Supply Growth in Winston-Salem, NC CBSA: 2022: 2.5% 2023: 9.6% 2024: 6.4% 2025: 5.2% Winston-Salem has seen significant supply delivered in 2023, 2024, and 2025. Despite this...
Follow our step-by-step guide to move forward with confidence, minimize disruption and start saving sooner. The difference between a well-lit self-storage facility and a poorly lit one is as clear as day and night. Lighting is key for safety, security, curb...
This week, the Radius+ team took a look at the Oxnard-Thousand Oaks-Ventura, CA CBSA. Oxnard and the surrounding Ventura County markets have seen little to no new supply growth in recent years, creating a structurally favorable environment for operators....
A single ignored alert or a slightly sluggish gate interface might seem like a minor annoyance in the daily rush of managing a self-storage facility. However, in the digital age, these small technical inconsistencies act like hairline fractures in a dam. If left...
This week the Radius+ team dove into the Indianapolis-Carmel-Greenwood, IN CBSA Indianapolis experienced significant supply growth in 2024 as several new facilities were delivered to the market. As these assets lease up, rental rates have begun to show signs of...
I wish we had this low-cost technology when I got started. I would have many thousands of extra dollars in the bank. By Marc Goodin, Not all technology has to be fancy and expensive. In any new business venture, the rule of thumb is to implement the easy,...
Excel isn’t the problem. For most self-storage teams, it is still the center of the workflow. Deals are underwritten in it, comp sets are built in it, and pricing strategies are tracked in it. It is where decisions actually get made. The real issue is what happens...
The Radius+ team is heading to Las Vegas for the 2026 Inside Self-Storage World Expo, taking place April 7 through April 10. As one of the industry’s most recognized gatherings for education, networking, and innovation, ISS brings together self-storage owners,...
This week the Radius+ team took a closer look at the Huntsville, AL CBSA. Historical Supply Growth in Huntsville, AL CBSA: 2022: 6.1% 2023: 13.8% 2024: 7.5% 2025: 10.2% Huntsville has experienced strong population growth, rising 15.9% since 2020, according to local...
For many self-storage operators, tax season feels like a hurdle rather than an opportunity to strategize and save. Too often, financial documents are handed off to a CPA, a return is filed, and focus shifts back to daily operations—resulting in higher tax bills than...
In the self storage industry, many independent operators feel the pressure when one of the Big Five REITs: Extra Space Storage, Public Storage, CubeSmart, National Storage Affiliates Trust, or Life Storage announces expansion into their market. These corporate giants...
The self-storage industry does not have a data shortage. It has an interpretation problem. There is more information available than ever, from occupancy trends and web rates to supply pipelines, deliveries, employment growth, and population shifts. The issue is not...
This week the Radius+ team took a look at the Provo-Orem-Lehi, UT CBSA. Historical Supply Growth in Provo-Orem-Lehi, UT CBSA:2022: 3.3%2023: 2.2%2024: 1.2%2025: 0% Provo and its surrounding cities already have a relatively high square foot per capita compared with...
I’m excited to join Storable’s webinar on where opportunities exist in today’s reset The self-storage industry is working through a rare setup right now: demand has softened, but new supply is also at historic lows. I have been calling this a “reset” phase, and it is...
Every cycle has “headline” metros, but the best operators and investors keep a second list: markets where the setup is quietly improving. The 2026 Radius+ Forecast’s Top 25 CBSAs is that list. Across these metros, you see one of three “good stories” playing out:...
Residual Income or Reduced Performance? The Real Cost of Going Man-Less. The idea of a completely “man-less” self-storage facility generating pure residual income is appealing. Recently, I read a social media post from an owner who claimed to operate a self-storage...
This week the Radius+ team dug into the Memphis, TN-MS-AR CBSA Historical Supply Growth in Memphis, TN-MS-AR: 2022: 4.2% 2023: 3.3% 2024: 5.7% 2025: .03% Memphis saw substantial supply additions from 2022 to 2024, contributing to rental rate compression. Broader...
If your target market already looks overbuilt on paper, why are the most successful operators in the country still breaking ground there? The industry loves to quote square feet per capita as the single magic number for market viability. We have all heard the rule of...
This week the Radius+ team dug into the Palm Bay-Melbourne-Titusville, FL CBSA Historical Supply Growth in Palm Bay-Melbourne-Titusville, FL: 2022: 1.5% 2023: 3% 2024: 12.5% 2025: 3% Palm Bay saw more than 12% new supply delivered in 2024, creating significant...
Most industry reports start with conclusions. This one started with discomfort. As we began assembling the 2026 Radius+ Forecast, one thing became clear very quickly: the self-storage industry is not just “cooling,” and it’s not collapsing either. It’s doing something...
Real estate makes more multi-millionaires than any other investment vehicle. It is easy to invest in real estate because there are many options, such as: buying and owning yourself, the stock market REITs, partners, limited liability partners etc. It could...
This week the Radius+ team took a closer look at the Pittsburgh, PA CBSA. Historical Supply Growth in Pittsburgh WA: 2022: 1.5% 2023: 2.2% 2024: .7% 2025: 1.5% Pittsburgh has experienced measured supply growth in recent years, maintaining a healthy balance between new...
This week the Radius+ team took a closer look at the Seattle-Tacoma-Bellevue, WA CBSA. Historical Supply Growth in Seattle WA: 2022: 1.9% 2023: 1.1% 2024: 1.6% 2025: 1.6% Seattle has maintained measured supply growth in recent years, avoiding the overbuilding...
In self-storage, the line between a routine maintenance task and a costly capital project is often thin, and usually defined by timing. A single unchecked roof seam or faulty HVAC equipment can quietly escalate from minor inconvenience to major expense. The most...
Self Storage has never had a more important time for Young Leader engagement. The industry in 2026 is at a pivotal point in its modern history. After more than a decade of rapid expansion, pandemic-era volatility, and changing household behavior, the sector is...
Stability Is the Metric Most Operators Underestimate In self-storage, performance is often framed around activity. Move-ins, leasing velocity, and seasonal spikes dominate conversations about success. But activity alone does not determine how a facility performs over...
This week the Radius+ team dove into the Greensboro-High Point, NC CBSA. Historical Supply Growth in Greensboro-High Point, NC: 2022: 0% 2023: 4.7% 2024: 3% 2025: 2.6% Greensboro experienced a wave of new supply delivered in 2023. The market is gradually...
Seven (7) Self Storage Misconceptions (some old, some new) that will cost you dearly if you are not prepared. The self-storage industry’s reputation as a simple business has driven a rise in interest from first-time investors, real estate investors, entrepreneurs, and...
In today’s self-storage market, data isn’t just a byproduct of doing business — it’s a blueprint for better decisions. Operators who know how to read and act on data gain a measurable edge: smarter pricing, stronger occupancy rates, and better forecasting of customer...
This week the Radius+ team took a look at the Tulsa, OK CBSA. Historical Supply Growth: 2021: 3% 2022: 1.6% 2023: 5.9% 2024: 2.4% 2025: 0% Tulsa saw an unusually large wave of new supply delivered in 2023. Despite this surge, the metro area benefits from a robust...
December has a reputation for being a “quiet” month in self-storage. Moves slow down, leasing traffic dips, and holiday travel takes priority over storage shopping. But the story is more nuanced than it first appears. When you look closely at December renter behavior,...
This week the Radius+ team took a look at the Richmond VA CBSA. Historical Supply Growth in Richmond VA: 2022: 1% 2023: 1% 2024: 2.4% 2025: 1% Richmond has experienced slow to measured supply growth since 2022, enabling rental rates to trend upward. The region saw...
This week in honor of the Buffalo Bills win over the weekend the Radius+ team took a look at the Buffalo-Cheektowaga, NY CBSA. This market saw heavy supply growth in 2022 and 2023 with more measured deliveries in 2024 and 2025 so far Supply growth as a percentage...
1 It has never been easier. The training apps, blogs, books, guidance, and seminars have increased 10-fold since COVID, allowing you to be an expert in a quarter of the time. For example, it used to take me a week plus to gather initial data on a location and the...
The following article is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com.Every year on the Saturday after Thanksgiving, my family and I haul our Christmas...
This week the Radius+ team took a closer look at the Atlanta-Sandy Springs-Roswell, GA CBSA Supply added by year relative to total: 2019- 5.9% 2020- 3.6% 2021- 3.3% 2022- 2.9% 2023- 4.8% 2024- 4.7% 2025- 2.7% Atlanta saw a massive amount of supply added in 2019, which...
This week the Radius+ team took a closer look at the Baltimore-Columbia-Towson, MD CBSA Supply added by year relative to total: 2019- 6.8% 2020- 6.3% 2021- 5% 2022- 4.1% 2023- 3.6% 2024- 3.3% 2025- 1.9% This market saw massive supply growth from 2019 to 2021. This...
Thanksgiving is a season built around familiar things: the dishes that only come out once a year, the folding tables pulled from the garage, the boxes of decorations from the hallway closet, the heirlooms that remind us of people no longer gathered at the table. It’s...
You know the cost of a spoiled product or a late payment. But do you know the cost of not understanding your own financial situation? For many self-storage business owners, numbers feel like noise instead of signals. Yet every dollar of revenue, every debt line, every...
Last week the Radius+ team was in Philadelphia, so we took a closer look at the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD CBSA. Supply added by year relative to total: 2019- 3.1% 2020- 4.2% 2021- 7.5% 2022- 3.2% 2023- 6.5% 2024- 3.3% 2025- 3.2% Philadelphia saw a...
The Radius+ team did a deep dive into the San Antonio-New Braunfels, TX CBSA Supply added by year relative to total: 2019- 4% 2020- 4% 2021- 5.3% 2022- 2.7% 2023- 2.4% 2024- 2.9% 2025- 5.5% San Antonio saw an influx of supply added later than the other large Texas...
The following article is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com. I recently toured a gym I was thinking about joining. As I entered, though, I couldn’t...
In an industry where competition can change block by block, strong marketing isn’t optional; it’s essential. Yet many self-storage operators still overlook the fundamentals of digital marketing, leaving valuable leads and visibility on the table. The good news: most...
The Radius+ did a deep dive into the Houston-Pasadena-The Woodlands, TX CBSA Supply added by year relative to total: 2019- 3.2% 2020- 1.3% 2021- 1.2% 2022- 1.1% 2023- 1.5% 2024- 2.3% 2025- 1.2% Houston has been the most measured in its supply growth when compared to...
This week the Radius+ team will be attending TSSA in Austin Texas! Be sure to stop by booth 905 to check out the latest and greatest solutions Radius+ has to offer.In the spirit of TSSA the Radius+ team did a deep dive into the Austin-Round Rock-San Marcos, TX CBSA....
The following article is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com. Over the 20 years that I’ve lived in my neighborhood, it’s gained quite a reputation as a...
This week I’m at the SSA Valuation & Acquisition Course in Nashville, TN. So to stay on theme the Radius+ team covered the Nashville-Davidson–Murfreesboro–Franklin, TN CBSA. This market saw a huge jump in new supply in 2019 but has since cooled off to...
Austin, Texas, is a textbook example of how higher education can quietly shape a local self-storage market. On the surface, it looks like any other thriving metro in the Lone Star State, with strong population growth, steady demand, and healthy occupancy. But...
As my dad always says, “my crystal ball is pretty fuzzy right now.” But I had a great conversation this morning with James McLean about the future of the self-storage industry that I think many of you will find insightful. One of the best parts of being in this...
With TSSA later this month the Radius+ team took a closer look at the United States Self Storage capital. The DFW market!This market is remarkable in of itself due the vast amounts of population and housing growth it’s experienced over the years with Self Storage...
This week, the Radius+ team took a look at the Top 100 CBSA’s to see which market had added the most supply in 2025 so far.The market taking the #1 spot for this week is Huntsville, AL.An article from huntsvilleal.gov shared that the population in Huntsville, AL has...
Running a self-storage business today means keeping pace with markets that move fast, and prices that move faster. For many independent owner-operators, that’s a tall order. You might not have a dedicated revenue management team or a full tech stack to monitor every...
