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28 Apr, 2026
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Winston-Salem Market Deep Dive: Navigating Supply Surges and the Rental Rate Rebound
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Written by Kenadi Fay

Kenadi Fay Is the Marketing Coordinator at Radius+, where she supports the development and execution of marketing initiatives that translate complex self-storage data into clear, strategic communications. Her role spans content development, campaign coordination, and brand messaging, helping position Radius+ as a trusted source of market intelligence for operators, investors, and developers.

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This week, the Radius+ team took a closer look at the Winston-Salem, NC CBSA. 

Historical Supply Growth in Winston-Salem, NC CBSA:

2022: 2.5%

2023: 9.6%

2024: 6.4%

2025: 5.2%

Winston-Salem has seen significant supply delivered in 2023, 2024, and 2025. Despite this elevated construction activity, the market is showing rental rate growth as it moves toward stabilization. Local economic initiatives and pro-business conditions have driven housing development and substantial population growth. With rates having found a bottom and beginning to rebound, operators are positioned for continued momentum as new facilities fill. Continued population growth should support steady rental rate increases moving forward.