Here is the Secret (Part 1) By Marc Goodin From experience, I can tell you there is a much better way to get your foot in the door with self-storage owners. The standard playbook is broken. Most buyers ask owners to dig up endless data, make them wait two to three...
Self Storage Underwriting Guide: How to Evaluate a Facility, Market, and Investment Opportunity
Self Storage Underwriting Starts With the Market Self storage underwriting is no longer just a spreadsheet exercise. In today’s environment, the strongest investors, developers, and operators are underwriting from the market up, not the property down. That shift...
How a Strong Digital Presence Solves Rental Losses and Grows Self-Storage Business
Local self-storage business owners often do everything right on-site, clean units, fair rates, helpful staff, yet rentals still slip away because prospects can’t find or trust the facility online. The core tension is simple: when small business online visibility is...
Self-Storage Deals Really Go Sideways Because Developers Do Not Understand The Importance Of Time.
By Marc Goodin Most investors start where they should: the numbers. They review rents, absorption, supply, expenses, taxes, site costs, and projected returns. Those inputs are essential, but they also create a dangerous illusion. They make a deal feel more certain...
Wichita Market Insight: Steady Growth and Supply Stability
This week the Radius+ team took a closer look at the Wichita, KS CBSA. 2022: 2.5% 2023: 0% 2024: 1.4% 2025: 3.2% 2026: 0% Wichita has maintained a pattern of measured supply growth over the past several years. The metropolitan economy has benefited from expansion in...
Five Data Types Critical to Self-Storage Development
#1 Physical Land Data: Topography? Wetlands? Flood plains? Easements? Environmental concerns? Shape? Acres? I get a call a week from developers saying they have a perfect property. But could only describe one and a half of these Land data points. #2 Zoning Data:...
Chattanooga Storage: The Road to Rate Recovery
This week the Radius+ team took a closer look at the Chattanooga, TN-GA CBSA. 2022: 2.3% 2023: 2.9% 2024: 6.8% 2025: 0% 2026: 0% Chattanooga experienced massive supply growth in 2024, overwhelming demand in the near term. Its central geographic location has made it an...
Supply vs. Surge: Analyzing the Sarasota-North Port Storage Market
This week the Radius+ team took a closer look at the North Port-Bradenton-Sarasota, FL CBSA. 2022: 9.1% 2023: 6.7% 2024: 8.2% 2025: 9.1% 2026: 4.6% North Port and the greater Sarasota region have experienced rapid job growth since early 2020, fueled by migration from...
How Operators Can Prepare for the Summer Storage Rush
Summer is one of the most active seasons for self-storage. Between home moves, college move-outs, renovations, military relocations, seasonal business needs, and RV or boat storage, warmer months tend to bring more people into the market for flexible space. For...
Lighting Retrofits Made Easy: Step-by-Step Guide for Self-Storage Facilities
Follow our step-by-step guide to move forward with confidence, minimize disruption and start saving sooner. The difference between a well-lit self-storage facility and a poorly lit one is as clear as day and night. Lighting is key for safety, security, curb...










