29 Apr, 2025
What Makes San Diego a Steady Self-Storage Market?

Written by James McLean

James McLean is the Head of Business Development at Radius+. James helps maintain external relationships with clients and assisting internally with the sales process. He also, manages internal data processes working alongside the operations team to ensure we are supporting high level data quality.

This week, I got to spend time in San Diego for the SSA Valuation summit. A 3-day workshop where I get to learn from some of the brightest minds in Self Storage, Jeff Humphries and Jon Dario.

However, the Radius+ team also did a deep dive into the San Diego-Carlsbad, CA CBSA in the spirit of the Valuation Summit being here this year.

The San Diego-Carlsbad, CA CBSA has seen steady supply growth over the past 3 years. It is a higher barrier to entry market and therefore has not seen explosive growth in any one year like other markets in the US.

  • In 2022 there was 1.4% new supply added
  • In 2023 there was 2.2% new supply added
  • In 2024 there was 1.3% new supply added

The barriers to adding new supply have kept this market’s rate relatively high, even as demand has softened post-COVID.

Average price per sq ft for San Diego