08 Mar 2019
Eric Carlson, March 8th, 2019
It is a common misconception in our fragmented industry that brand isn’t important. Clients typically look for third-party managers who can provide them with scale and advanced platforms like web marketing and revenue management. But while managers can offer these advantages, we still encounter potential clients that would like to retain the brand they’ve been operating under.
The advantages of putting a third-party brand on your storage facility go far beyond aesthetics. Here are the biggest ways you’ll benefit using a brand.
Of the top five expectations that potential storage customers have for a storage facility, you’ll probably guess location and price are the most important.
Marketing platforms are a top reason why private operators seek third-party managers.
With brand recognition and reputation so clearly important to storage customers, we consider it vitally important to bring exposure to our brand in a way that gives future customers early recognition and affinity for our brand.
The last major advantage you earn with a manager’s brand is purchasing scale. Many scale advantages don’t depend on brand – maintenance, trash removal, landscaping – these services come at a discount thanks to the managers in-place contracts. However, some purchasing benefits will depend on the brand itself.
