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05 Jan 2022

Email Marketing: The Best Friend a Self Storage Business Needs


Jack Raistrick

Union Realtime

Email marketing can be a self-storage business's best friend. It allows you to reach out to your email subscribers and email contacts with the latest news, promotions, and other general updates from your company. Email marketing also gives you the opportunity to create an email newsletter for those who are interested in receiving regular emails from you on a certain topic or subject matter. With the majority of businesses utilizing a remote working environment, email marketing is one of the best ways to get in touch with all your customers and interested subscribers without having to pay for extra print. In this blog post, we will explore how email marketing can help grow your self-storage business along with what to include in your email newsletter to make it successful.

One of the greatest benefits of email marketing is the fact that you are reaching out to your desired market. The emails which you are sending out, whether it be the weekly newsletter or just general updates and promotions, are being sent to people who have specifically asked to receive email communications from you. This way, you aren't wasting your time or money on advertising to people who may not be interested in what you have to say. Allowing you to create the perfect email campaign for you and your self-storage business.

Another significant advantage of email marketing is that it keeps your business in front of current and future customers. What exactly do we mean when we say this? Well, people nowadays are completely reliant on their smartphones. In general, your phone follows you everywhere you go. As a result, email marketing is an ideal method for reaching out and reminding people who you are and what you have to offer. This means subscribers will immediately receive your email and can access it no matter where they are.

Email marketing is a platform that enables you to reach out to users and subscribers at the touch of a button. Staying current and providing what your clients and users want is critical to remaining successful in any business, let alone the highly competitive self-storage industry. The ability to send out surveys and questionnaires is a feature of email marketing that allows you to collect information from users and consumers. Asking for feedback makes your users and customers feel appreciated, which means the input they provide will be more likely to aid in the growth and improvement of your business.

A key benefit of email marketing is its ability to improve your search engine optimization (SEO). You will be sending emails to subscribers and customers which is an immediate gateway to your website. Ultimately meaning that you are providing the door to your website directly from the subscriber's inbox. Offering this opportunity to access your website will increase the traffic and visitors every time you send an email out - which will ultimately aid in improving your website's SEO ranking.

As previously mentioned, the industry of self-storage is a fast-paced, hectic environment, keeping on top of everything can be a challenge, to say the least. Email marketing allows you to track how well your campaigns are doing with ease. Simple email marketing statistics will be available for you to see, giving insight into how many emails were sent out and opened. The click-through rate on your email newsletters is crucial in determining the success of each email campaign - if people are clicking through then they must be interested!

Another benefit email marketing has for a self-storage company is that email allows you to create an email newsletter, containing just the information or updates which are relevant to your target audience. This saves you time because it lets you choose what type of content will be included in each email so you can focus on sending out valuable and interesting content which will keep your customers engaged.

Email Newsletter

When creating your email newsletter, it's important to make sure you are including valuable content which subscribers will find interesting. This could be anything from company news, tips and tricks for using self-storage units, or even just humorous stories from the industry or your employees.

What content could you include?

The possibilities of what to include are endless. If you feel the content is valuable then add it in! However, it is important to be aware that email newsletters can quickly become overwhelming for subscribers if there is too much content. Try to keep the email newsletter short and sweet. The success of an email newsletter is not about bombarding your subscribers with irrelevant information or spamming them, but rather providing valuable and interesting content that they will appreciate and want to read. Deploying the newsletter at the same time every week will help to make it a part of your subscribers' routine, which will increase the chances that they will read it and not just trash it.

In order to make sure that your email newsletters are successful for your self-storage business, it's important to ensure you are following some essential best practices. A well-planned email campaign begins with creating subscriber lists that are relevant and targeted. Sending irrelevant emails to subscribers will only lead to them unsubscribing, which is the opposite of what you want! Being consistent is vital. Make sure you keep the design the same every week, this will help subscribers become familiar with the flow of the email and know what to expect each week. On the topic of design, when creating your email newsletter, it's important to think about the style and layout. Just like with any other type of content, if your email looks unprofessional or cluttered then people are less inclined to read it. Use email templates that are clean, easy to read, and align with your brand.

To conclude, email marketing is an extremely valuable tool for a self-storage business. It allows you to track the success of your campaigns, create email newsletters that contain relevant and interesting content, and collect feedback from surveys you have sent out. By utilizing email marketing, you can keep your customers engaged and informed about what's going on with your company, along with industry news and opinions. Making email marketing a self-storage business's best friend.

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