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The use of social media for all businesses has increased dramatically in the last decade and has even become a staple in marketing and communication efforts. Ultimately, social media is a powerful tool for companies. They can communicate with customers, share information, and advertise their goods and services. Instagram has recently gained popularity as a social media channel for businesses, particularly those in the self-storage sector.
In a recent Radius+ poll on LinkedIn asking 'Which of the four main social media platforms do you predominantly use to get information, announcements and updates from your favourite brands?', the results showed that LinkedIn was, of course, the go-to platform; however, closely followed by Instagram. The answer of Instagram was nearly twice as popular as Twitter or Facebook, demonstrating the surge in popularity of Instagram for businesses.
The power of Instagram enables facilities to post images and videos without relying on words, which is essential given the fast-paced world we live in today. As the saying goes, a picture is worth a thousand words. Self-storage businesses can use this to their advantage by posting images and videos of their facility, staff, and customers using their storage space, along with promotions, special events, and offers. Another type of post which is perfect for Instagram is Infographics. These are quick and easy to read, while also being visually appealing. Infographics can be used to show statistics or data engagingly. For example, a self-storage company could create an infographic about the different types of storage units available and what would be the best option for different items. Alternatively, facilities can use infographics to show the company's history or how it has grown over the years.
As previously mentioned, videos can be posted on Instagram. Videos are a great way to show potential customers what your facility looks like and how it operates. They can also be used to give tours of the facility or storage unit and provide helpful tips for using self-storage. You can also utilize videos by interviewing staff and showing behind-the-scenes footage. This is a great way to better connect with your customers and show a personal side to your business.
The use of Instagram Stories is also a fantastic way for businesses to connect with their customers and followers. This feature allows businesses to post images and videos that disappear after 24 hours, which creates a sense of urgency and encourages customers to check back frequently. This is the perfect way to share special offers, promotions, and discounts with your followers.
Overall, Instagram is a great social media platform for businesses, particularly self-storage businesses, to connect with their customers and followers. It provides a way to share information quickly and efficiently while also being visually appealing. If you're not already using Instagram for your self-storage business, now is the time to start!
Check out our recent blog post on Marketing Your Storage Facility Without Spending a Dime for more ways to market your facility.