Even well before the global pandemic struck, self storage companies were closing in on advanced technologies that would enable their users to complete the entire self storage process with minimal human social and physical contact.

Since then, the pandemic has merely accelerated technological adoptions which have allowed more and more storage facilities to achieve contactless processes.

Next step? Relaying that technology to your customers.

The seemingly simple communication barrier between technology adoption and customer application can often be a bit more challenging than one might think. What is the point in developing tech that makes your customer journey simpler, if the use of that tech becomes lost to the customer?

Norway's Flexistore Minilager unveiled a stunning ad this past summer that uses animation to simply explain their company's self storage platform. Is their brand's storage concept ground breakingly new? No, but their communication is visually appealing and better yet, clean.

Watch the ad above, or visit their YouTube page here.

Flexistore claims to the [Norway's] frist 'digitalized self storage,' with a seamless storage process that can me managed entirely from your mobile device.

Is the self storage tech impressive? Yes. Is the animation that explains the tech impressive? YES. Well done.


Sources: Flexistore, YouTube. Thumbnail: YouTube


View the original article.


Jonathan Eakin

As Chief Creative Officer, Jonathan is responsible for all of the marketing, media, branding, and content created for Radius+. He joined the team after working in brand strategy for Horizon Media in New York City. During his advertising career, Jonathan has worked for international brands that include Little Caesars, Smucker’s, Mondelez International (Sour Patch Kids, Swedish Fish, Trident, Stride), and Home Depot. He has an artistic passion for bringing concepts to life that are visual, relatable and emotional. Jonathan majored in Management Studies at Gettysburg College, and minored in Film Studies and Business. In his spare time, Jonathan enjoys creating short movies and films.