05 Aug 2025
This week the Radius+ team identified the market in the state of California (within the top 10) that has added the most supply in 2024 and 2025 so far relative to total supply.
The Sacramento-Roseville-Folsom, CA CBSA added 4.2% new supply in just 2024 and another 1.3% in 2025 so far.
Much of this supply growth could be credited to a few factors.
Location and Affordability: Compared to other tech hubs in CA this market offers a much more affordable quality of life. With the Roseville submarket still staying within commuting distance of top employers within Sacramento/
Major Employment Growth: The region added approximately 34,000 new jobs in 2022 alone, with 5% employment growth in Sacramento County. Government and healthcare sectors continue to drive much of this employment growth.
Sacramento has begun to establish itself as a more affordable living option compared to other California markets near the coast which suffer from high costs of living.
While the rapid increase in supply all coming online in 2024 suppressed rates for that year as so many facilities are all in lease up at the same time, web rates rebounded in the first half of 2025 as operators had to brace themselves for the possibility of Rent Control on Self Storage being passed.
With this legislation addressed and behind us- you can see that rates took a dip back to what you’d expect but have had a strong lease up season in 2025 so far, signalling high demand that looks to lease up the new supply that hit the market over the past 18 months.
