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21 Mar 2022

Social Media: How to Keep Your Business Active

Jack Raistrick

Union Realtime

Social media is a huge part of the way that businesses are run these days. Active social media accounts allow your business to reach out to new customers, promote products and services, and even get customer feedback. Being active on social media can help you build stronger relationships with your customers while also giving them an outlet for expressing their feelings about your company. In this blog post, we will discuss how to keep your business active on social media in order to grow as a company!

Create a social media strategy

Social Media Strategy

A social media strategy is all about having a goal. What are you hoping to do with your social media accounts? Is it just so that customers can contact you, or is this an avenue for promotion and feedback as well? Having goals will allow you to create the best plan of action in order to reach those goals while still making sure that your time on these platforms is not being wasted. Creating a social media strategy also allows you to evaluate your social media profiles and content each month. It allows you to assess if you are keeping inline with your goals.

Engage with your followers on a regular basis

Engaging with customers will have the potential to create a positive conversation. This can also help to establish a relationship with your followers, which will make them more likely to purchase from you in the future. You should try and respond as quickly as possible when it comes to customer questions or concerns, but be careful not to do so too often that people stop responding altogether. Furthermore, replying to people on social media creates more content which you are posting, which inevitably means more chance of people seeing your business. Hashtags are a great way to be engaging with your social media followers and to join in on conversations with other people. The usage of hashtags is an effective approach to make your post more appealing to users. Not only do these make keywords stand out in the post, but they're also useful for tracking conversations about a certain issue and interacting with individuals who use that hashtag.

Share behind-the-scenes content

behind the scenes

Behind the scene photos and videos can be a great way to keep people engaged and interested in your business. This can usually be done by posting pictures of what goes on behind the scenes, such as staff games and contests, and other fun activities. You should also be able to share pictures of the latest products you have launched or finished production on in order for people to stay engaged with your business. Having informal staff interviews and question and answering sessions will also be content which will interest viewers, as people want to know who works there, as a human can be related to and easier to build trust with instead of just a name on your website and after all, gaining trust is vital when operating in business, especially self storage.

Timing is everything

The timing of your social media posts is integral in reaching the largest possible audience. You should try to post at times when people are most likely browsing social media, such as early in the morning and during lunch. This way you can maximize your reach and make sure any posts that go out don't get missed by potential customers. In many scenarios, finding the right time may differ from one businesses social media account to another,  so it's important to consider your audience and industry when choosing a time of day to post, take note of the time of the day when your posts are being engaged with the most.

Participate in trending topics

Participating in trending topics and current news can help you to gain more attention and prove that your business is on the ball. Discussions on trending topics show that you are up to date with current events. It can also be a good way to share information with people who may not have realised they needed it, or hadn't heard about it before. Be sure that you use pictures when participating in trending discussions as this will make them easier for other users to find online, and help you stand out form the rest.

Keep your content fresh and interesting

Social Media Content

One of the most important aspects of social media is to keep your content fresh and interesting. This will not only make it easier for people to share your content, but they will also be more likely to see it in their feeds as well, as more interesting posts will get more of a reaction from your followers. Ways of doing this can include adding new posts on a regular basis, posting open ended questions which customers can interact with, or posting interactive polls and quizzes, even adding pictures of your day will be of interest for your customers.

Promote

Promote all your social media channels, everywhere! Whether this is online, through your website, at the end of videos, or on social media posts. You can also promote your social media channels offline, this can be done by putting your social media accounts on business cards, your companies signage and on newsletters. Make sure to be engaging as well, ask them to 'like' you on Facebook, ask them to 'follow' you on Twitter, or to watch your videos on YouTube. Having integrated social media channels will not only make it easier for your followers to find you, but will also keep them engaged with your content.

Final thoughts

If you want to create a successful social media strategy, it is important that you understand how people consume content and what they are looking for. The key takeaway from this blog post was the importance of keeping your audience engaged on all levels. You should update your posts with fresh content regularly, interact with followers often by responding or sharing their posts/videos, take behind-the-scenes shots so they feel more connected to the company as well as participate in trending topics and discussions related to both industry news and general interests.