If you're in the self storage business, then you know that your website is a crucial part of your marketing strategy. Your website is a gateway for customers to find out more about your self storage facility, and it's also a platform for you to showcase your brand. With nearly 92% of Americans accessing the internet (Statista, 2022), and this figure is expected to grow to 95% in 2027 (Statista, 2022), it's essential to have a well-designed and easy-to-use website. This blog post will discuss the 10 must-have features for self storage websites.
Aesthetically pleasing design - First impressions matter and you want potential customers to have a good first impression of your self storage facility. That starts with an aesthetically pleasing website design that is easy on the eyes. Use appropriate color schemes, fonts, and images to create a visually appealing website that can also be clearly recognizable for your business.
User-friendly navigation - Customers should be able to easily find their way around your website. Navigation should be intuitive and self-explanatory. Use clear and concise labels for your website's menus and pages.
SEO-friendly content - Your website's content should be well-written and optimized for search engines. Use relevant keywords throughout your website's text to help potential customers find your self storage facility when they're searching online.
Online unit reservation system - Customers should be able to reserve units directly from your website. Include an online reservation system on your website so that customers can select the type of unit they need and schedule a move-in date.
Promotions and discounts - self storage is a competitive industry, so it's important to offer promotions and discounts on your website to attract customers. Offer a discount for those who reserve units online or for customers who prepay for their self storage rental.
Facility information - Customers will want to know more about your self storage facility before they make a reservation. Include detailed information about your self storage units, such as size, features, and pricing. You should also include contact information and hours of operation on your websi, alongng with site address and mapping capability.
Customer testimonials - Customer testimonials are a great way to build trust and credibility with potential customers. Include positive reviews from satisfied customers on your website so potential customers can see that your self storage facility is reputable.
FAQs - Include a Frequently Asked Questions (FAQ) section on your website to answer common questions about self storage. This will help potential customers learn more about self storage and what to expect wrentingrent a unit from your facility.
Live chat - Include a live chat feature on your website so that potential customers can get their questions answered in real time. This is a great way to provide excellent customer service and build rapport with potential self storage renters.
Social media integration - Social media is a powerful marketing tool, so it's important to integrate social media into your website. Include links to your business's social media accounts on your website so customers can follow you for updates. You can also use social media to drive website traffic by sharing your website's content on your social media accounts.
These are the 10 must-have features for self storage websites. Having a well-designed and user-friendly website is essential for attracting potential customers and driving online bookings. Use these tips to create a self storage website that will help you grow your business and succeed in the self storage industry.
Sources - Statista, 2022, www.statista.com