radius logo
blog graphic

27 Apr 2020

The Benefits of Having a Blog for Your Self Storage Website


Jack Raistrick

Union Realtime

The internet has been around for well over three decades now, and there are so many websites. In this day and age, it is crucial to be online as a business person or company owner if you want any chance of being successful, especially in the crowded industry of self storage. Along with a website, a particular popular way to showcase your self storage business online is through a blog. It is believed the first blog was posted in the mid 1990's and it has been popular ever since. A blog will provide interesting content to your website visitors and prospects, which is highly valuable in the digital era where people are becoming more selective with their online time and attention spans keep shrinking. It can also be used as an effective lead generating tool. Self storage facilities with blogs have reported an increase in web traffic and social media followers, which makes blogging seem like a no-brainer when it comes to marketing your self storage facility. Here are 5 reasons why you should start a blog for your self storage company:

1) Create a Knowledge Base

Blogs offer the perfect opportunity to create knowledge bases for all of the services that you offer at your self storage company, which can help answer customer questions right away instead of having them contact your customer service team. It is also important to note that a blog can be used as a designated FAQ section for your self storage website. This way questions the customer may have are addressed in detail, which provides reassurance and builds trust with customers by answering any of their queries before they ask them. A blog doesn't have a word count, they are a specific place on the internet which enables you to go in depth with the services you offer and give as much detail as possible regarding your self storage business. Therefore it is an opportunity to cover all potential questions that customers may have without the constraints of a word count, such the issue is with a handful of social media platforms.

2) Drives traffic towards your website

Every company wants as many people as possible to visit their website. A blog is a great way to advertise your business and services for people that are interested. A blog for your self storage website drives targeted traffic towards the site, as well as helps promote awareness of what you do through search engine optimization (SEO). Blogging creates more content regarding your business, which you can post on your social media platforms, and ultimately this creates a higher percentage of people seeing your business, and thus, more people will visit your website. Powerful content marketing strategies are essential for your self storage website to be successful on the internet. Blogging is one of them. It is another marketing tool which has incredible potential for developing a large and interested social media following.

3) Feature Your Staff

People like knowing who they're doing business with and what makes them different from other companies. A staff blog provides information about the people behind the scenes. It is a great opportunity to showcase all your staff, which helps them feel an integral part of your self storage team. An informal question and answer session with each staff member lets customers see the personal side of your staff and this helps build trust between them and the customers, which is critical for building customer loyalty as well as an opportunity to have fun with your employees.

4) Keep Customers Updated

A blog post is a great function to share your companies news and latest updates, as well as other industry news. Has there been breaking news in the self storage industry? Share it on your blog, and offer your views and opinions on the matter. Has there been a record month of sales for your self storage business? Share it on your blog, your customers want to see your success. Has your self storage facility acquired extra RV spaces which are available for renting? Share it on your blog. A blog is a perfect tool to use to keep customers updated on your facility.

5) Keep Customers Engaged

Customers want to engage with your self storage business, they want to feel apart of the business, which is why it's important to post on your blog. Blogging about self storage industry news, monthly sales records and new services at your facility will keep customers engaged with your business by providing them information that they can easily access from their computer or mobile device. By doing this you are also giving customers another view point to focus on your self storage company, and it could even become the decisive factor why they choose your facility over a competitors.

Final thoughts

Your self storage website needs to be a hub for all of the information your customers need, and this includes blogs. Blogs can help you create a knowledge base that will make it easy for people who are new to renting space in your facility or looking into what exactly is involved with storing their belongings at one of your facilities. They'll also drive traffic towards your site so potential renters can learn more about you before signing up. They offer an opportunity to feature content from team members on your blog - they're an invaluable resource and should have just as much representation on the homepage of your website as any other business asset does! And don't forget that keeping customers engaged online through blog posts is key if you want them coming back again and again.

Other Articles