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25 Apr 2022

The Importance of a Customer-Centric Website

Jack Raistrick

Union Realtime

Self storage businesses should focus on creating a customer-centric website if they want to be successful. This means putting the customer first and making their experience the top priority. Everything from the design of the website to the content should be focused on providing value to the customer. After all, it is no secret that customer experience is one of the most important factors in customer satisfaction. In this article, we will discuss some tips for designing a customer-centric website and how it can benefit your business.

What is a customer-centric website?

A customer centric website is one that is designed with the customer in mind. Every element of the website should be focused on providing value to the customer and making their experience as seamless as possible. This means that self storage businesses need to focus on creating a website that is easy to use, informative, and helpful.

Why is a customer centric website important?

The self storage industry is a competitive one, and businesses need to do everything they can to stand out from the crowd. Creating a customer centric website is one way to set your business apart from the competition. Having a website which is easy to use, free flowing and informative will make customers want to use your self storage facility over others. In addition, by making your website customer-centric, you are more likely to create a positive experience for your customers which could lead to repeat business and referrals.

How to design a customer centric website?

There are a few key elements that you should keep in mind when designing a customer centric website. First, the website should be easy to navigate and use. Customers should be able to find what they are looking for quickly and easily. Having a navigation bar with clear tabs on or an intuitive search bar will help users of your website navigate easily and quickly find what they are looking for.

Secondly, the website should be informative and provide value to the customer. Self storage businesses need to focus on creating content that is helpful and informative. Captioning unit sizes with as much detail as possible, highlighting key features and being consistent throughout your site will help customers, provide added value and improve the overall experience.

Furthermore, self storage businesses should create a visually appealing website. Customers should be able to see what your self storage units look like, get a feel for the facility and see how clean and well-maintained it is. Adding photos, videos or even a virtual tour can help with this - and once again, this is adding value to the customer and improving their experience. Also, having appropriate and consistent colors and fonts help keep the website looking clean, professional and adds to the overall customer experience.

Having a blog or resource centre for your website can also be beneficial for self storage businesses. By having a blog, you can show that you are an expert in the self storage industry and provide helpful tips or advice to customers. This will not only improve the customer experience on your website, but it could also lead to more customers using your self storage facility.

Moreover, ensure your company contact details are clearly visible, this way customers can easily get in touch if they have any questions or need assistance. As well as the fact that it helps to indicate that you are an honest and transparent business.

A customer service chat is a feature which is becoming increasingly popular and could be beneficial for self storage businesses. This feature allows customers to chat with a customer service representative in real-time, which can help answer any questions they may have quickly and easily. Which can help increase the customers satisfaction and make their experience even better.

In conclusion, by creating a customer centric website, self storage businesses can improve their chances of providing a positive experience for their customers. This, in turn, can lead to more customers and more business. So if you're looking to improve your self storage business, focus on creating a customer centric website. It will be worth it in the long run.