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06 Feb 2022

The Power of Video Marketing

Jack Raistrick

Union Realtime

Video marketing is a powerful tool that can help generate leads and drive growth for your self storage business. Whether you are starting from scratch or looking to improve video marketing efforts, it's important to know exactly what video marketing entails. In this blog post, we'll take a look at some of the major benefits videos offer before suggesting tips on how to create effective videos which your audience will love.

Benefits video marketing offers:

How best to create effective videos

Have fun! Make your video fun and exciting, be energetic and enjoy yourself, because if you aren't enjoying yourself when making it, the viewers won't be when watching it!

Be informative, you want your video to inform the viewers, whether this is announcing a company update or showing off a new air conditioned storage unit, you want whatever it is you are informing the customer with to be the star of the show!

Tell a story, video marketing is an excellent way to tell the world about your company's journey. This will be engaging for customers as they will feel like they are apart of the journey with you.

Be engaging, talk to the customers, don't talk at them. You want to try and make the customers and viewers feel part of the video and not like you are just trying to sell them something.

Be honest, video marketing is a great way for your customers and potential leads to get to know your business. This could be done through one on one interviews with employees or showing behind the scenes footage of what your company does.

Be creative and be different, video marketing doesn't have to be all about presentations and talking head videos, you can also do things like tours of your facility, quick fire question and answer sessions with staff, a quick guide of the do's and don'ts of self storage.

Show off your company, be proud of your business, be passionate and show off what makes your business better than its competitors, video marketing allows you to portray your emotion, take advantage of this and let your emotion show within the video.

Final thoughts

There are many ways to market your company, but one that has been proven time and again is the value of utilizing videos. The power of video marketing has never been more prevalent than it is today and if you want to be competitive in an increasingly digital world, then don't underestimate this powerful medium. Videos can help you increase traffic by driving more shares on social media platforms and improving search engine optimization (SEO). They also provide a great opportunity for lead generation.