The Rise of Mixed-Use Self-Storage: Retail, Office & Storage Together

Let’s be honest—self-storage isn’t just about metal buildings and drive-up units anymore. It’s evolving. And the smartest developers and owners are evolving with it.

One of the most exciting trends we’re seeing right now is the rise of mixed-use storage developments—projects that combine retail, office, and self-storage in one cohesive footprint. This isn’t just a cool idea; it’s a powerful way to maximize your land, diversify income, and create a property that cities and customers actually want.

So, why is this happening now?

Municipalities are tightening up. A lot of cities don’t want to approve traditional self-storage developments anymore, especially in high-visibility corridors or urban infill areas. But when you walk in with a plan that includes boutique retail, coworking space, or even small business bays out front—with a premium storage experience behind it—those same cities are suddenly listening. In fact, many are excited to approve a project that brings jobs, tax revenue, and community value beyond just a place to store boxes.

From an investor’s standpoint, it makes a ton of sense. Instead of relying on storage revenue alone, you’re spreading risk across different commercial uses. That office tenant up front might cover your property taxes. That boutique coffee shop might drive foot traffic—and leasing leads—to your storage desk. When it’s done right, a mixed-use model isn’t just about stacking income streams; it’s about making the whole property perform better.

Now, I won’t sugarcoat it. These projects are a bit more complex. They take the right zoning approvals, careful design, and an experienced team who can pull it all together. That’s where Rocket Self Storage Advisors comes in. We’ve helped clients take mixed-use storage from concept to cash flow—and we know the nuances. From site selection and city conversations to layout, architecture, and operational flow, we’re not just your advisors—we’re your boots-on-the-ground partners.

Whether you’re an existing owner looking to reposition your property or a new investor eyeing your first development, it might be time to think bigger than just storage. Mixed-use is no longer a fringe idea—it’s one of the smartest plays in a shifting market.

Let’s talk about what that could look like for you.

Kevin Harless is a Self Storage Consulting and Management Expert, and Rocket Self Storage Advisors is your launchpad to success in the self-storage industry. They specialize in self-storage investing and development consulting, offering expert guidance from land acquisition to facility operation. Services include self-storage management, equity investing partnerships, financial and operational consulting, and strategic land sourcing for high-return projects. Whether you're a first-time investor or an experienced developer, Rocket helps you build, manage, and grow storage businesses with confidence and precision. Reach the team at liftoff@rocketstorageadvisors.com, or contact me directly at kevin@rocketstorageadvisors.com.