Think You Missed the Self Storage Boom? Think Again

Let’s just get this out of the way up front: no, you haven’t missed the boat on Self Storage.

I know what you’re thinking. “Kevin, aren’t we past the golden years of Self Storage? Haven’t the REITs already scooped up the best markets? Isn’t everything built already?”

Not even close.

Sure, Self Storage has seen explosive growth. The industry matured. Investors flooded in. But just because the game evolved doesn’t mean it ended—it just got more nuanced. And for smart, strategic investors, this is where the real opportunities begin.

Every week, I talk to people who want to own a Self Storage facility but feel like they’re a step behind. They’ve watched others get in early. They’ve been pitched on the wrong deals or bogged down in cookie-cutter franchise models that didn’t serve their needs. Some even dipped a toe in, got stuck trying to find land, couldn’t make the numbers work, or didn’t know who to trust to walk them through it.

That’s why I created the Rocket Self Storage Launch Pad Program—to help individual investors step into Self Storage ownership with a customized plan that works for their goals, budget, and future. This isn’t a “plug-and-play” model. It’s not a pitch deck full of hype. It’s a hands-on, one-on-one development strategy where we guide you from land search to grand opening—and even after that if you want us to manage it.

And here’s the kicker: we’re not chasing oversaturated metros or paying top dollar for dirt in major cities. We’re helping people find success in places the big guys overlook—secondary markets, rural areas, underserved suburbs—spots where folks need Self Storage and aren’t getting it. We analyze markets with real demand. We work with lenders who still believe in the Self Storage model. And we don’t force anyone into a box that doesn’t fit.

This path isn’t just for the ultra-wealthy either. I’ve worked with teachers, engineers, retirees, and folks rolling over their 401(k)s. They’re building something tangible, something profitable, and in many cases, something that can generate retirement income or be passed down to the next generation.

If that sounds like a dream, I’m here to tell you—it’s not. You just need the right guidance, the right location, and a plan tailored to you. That’s what Launch Pad is about.

So, no—you didn’t miss the Self Storage boom. The next wave is happening now, and it’s being built by everyday people who are ready to own something real.

Let’s talk about how you can be one of them.

Kevin Harless is a Self Storage Consulting and Management Expert, and Rocket Self Storage Advisors is your launchpad to success in the self-storage industry. They specialize in self-storage investing and development consulting, offering expert guidance from land acquisition to facility operation. Services include self-storage management, equity investing partnerships, financial and operational consulting, and strategic land sourcing for high-return projects. Whether you're a first-time investor or an experienced developer, Rocket helps you build, manage, and grow storage businesses with confidence and precision. Reach the team at liftoff@rocketstorageadvisors.com, or contact me directly at kevin@rocketstorageadvisors.com.