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16 Oct 2019

Win Customer Acquisition by Adopting These Tech Advancements


Anna Taylor

Live Oak Bank

Both technology and [self storage](https://www.radiusplus.com/keyword/self storage) are thriving industries, so it is no surprise that tech is changing how we store and access our valuables. Technology not only makes accessing storage easier, it also increases security and peace of mind to operators and tenants alike. Below are some examples of how technology is advancing in the industry.

[Software and Mobile Apps](https://www.radiusplus.com/keyword/software and mobile apps)

Advancements in software allow customers to manage their [self storage](https://www.radiusplus.com/keyword/self storage) units directly from a mobile app. Apps offer real-time control over a storage unit’s security and access.

Security features are often the deciding factor for a customer.

Some mobile apps allow renters access to video surveillance feeds and the ability to lock and unlock doors. Granting easier access and peace of mind is key to retaining customers.


Kiosks are becoming increasingly popular. Customers can visit a kiosk at any hour of the day. Using a touchscreen, they can choose a unit, sign the lease, purchase insurance and a security lock. Monthly payments can also be accepted with a kiosk eliminating the need to accept and process checks. With a kiosk, a [self storage](https://www.radiusplus.com/keyword/self storage) facility can essentially operate continuously, never being closed to potential customers. The best kiosks come equipped with a video surveillance to monitor activity 24-7.

There are always customers with questions that a machine or website cannot answer. In these instances, kiosks include real-time voice and video connections with support call centers. Even with the added cost of surveillance and a call center, the expense of a kiosk is less than that of an actual employee, and constant availability makes kiosks the perfect addition to any [self storage](https://www.radiusplus.com/keyword/self storage) facility.

[Digital (Smart) Locks](https://www.radiusplus.com/keyword/digital locks)

Locks are essential to securing units. Many facilities operate with empty, unlocked units, or key-based locks. This can lead to empty units being accessed without authorization, or customer locks being damaged or broken. Smart locks address many of these concerns. Replacing key-based locks with electronic keypads has many advantages. Empty units are secured without managing dozens of spare keys and locks, and access can be monitored. Electronic locks are less susceptible to damage or tampering, and deter the average bolt-cutting criminal. The integration of kiosks and management software make daily physical patrols a thing of the past.

In Conclusion

Tech trends make facility leasing, management and security much more efficient, and any owner or manager not capitalizing on these advances will soon find themselves left behind. As technology continues to evolve, [self storage](https://www.radiusplus.com/keyword/self storage) owners and operators should make the necessary changes to be successful, and to stay ahead of the curve.

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