By Marc Goodin Most investors start where they should: the numbers. They review rents, absorption, supply, expenses, taxes, site costs, and projected returns. Those inputs are essential, but they also create a dangerous illusion. They make a deal feel more certain...
Wichita Market Insight: Steady Growth and Supply Stability
This week the Radius+ team took a closer look at the Wichita, KS CBSA. 2022: 2.5% 2023: 0% 2024: 1.4% 2025: 3.2% 2026: 0% Wichita has maintained a pattern of measured supply growth over the past several years. The metropolitan economy has benefited from expansion in...
Five Data Types Critical to Self-Storage Development
#1 Physical Land Data: Topography? Wetlands? Flood plains? Easements? Environmental concerns? Shape? Acres? I get a call a week from developers saying they have a perfect property. But could only describe one and a half of these Land data points. #2 Zoning Data:...
Chattanooga Storage: The Road to Rate Recovery
This week the Radius+ team took a closer look at the Chattanooga, TN-GA CBSA. 2022: 2.3% 2023: 2.9% 2024: 6.8% 2025: 0% 2026: 0% Chattanooga experienced massive supply growth in 2024, overwhelming demand in the near term. Its central geographic location has made it an...
Supply vs. Surge: Analyzing the Sarasota-North Port Storage Market
This week the Radius+ team took a closer look at the North Port-Bradenton-Sarasota, FL CBSA. 2022: 9.1% 2023: 6.7% 2024: 8.2% 2025: 9.1% 2026: 4.6% North Port and the greater Sarasota region have experienced rapid job growth since early 2020, fueled by migration from...
How Operators Can Prepare for the Summer Storage Rush
Summer is one of the most active seasons for self-storage. Between home moves, college move-outs, renovations, military relocations, seasonal business needs, and RV or boat storage, warmer months tend to bring more people into the market for flexible space. For...
Lighting Retrofits Made Easy: Step-by-Step Guide for Self-Storage Facilities
Follow our step-by-step guide to move forward with confidence, minimize disruption and start saving sooner. The difference between a well-lit self-storage facility and a poorly lit one is as clear as day and night. Lighting is key for safety, security, curb...
The Silent Erosion: How Minor Tech Glitches Cripple Self-Storage Stability
A single ignored alert or a slightly sluggish gate interface might seem like a minor annoyance in the daily rush of managing a self-storage facility. However, in the digital age, these small technical inconsistencies act like hairline fractures in a dam. If left...
Market Deep Dive: The Indianapolis “Supply Reset”
This week the Radius+ team dove into the Indianapolis-Carmel-Greenwood, IN CBSA Indianapolis experienced significant supply growth in 2024 as several new facilities were delivered to the market. As these assets lease up, rental rates have begun to show signs of...
I Wish We Had This Low-Cost Technology When I Got Started
I wish we had this low-cost technology when I got started. I would have many thousands of extra dollars in the bank. By Marc Goodin, Not all technology has to be fancy and expensive. In any new business venture, the rule of thumb is to implement the easy,...










