Market Deep Dive: The Indianapolis “Supply Reset”

This week the Radius+ team dove into the Indianapolis-Carmel-Greenwood, IN CBSA Indianapolis experienced significant supply growth in 2024 as several new facilities were delivered to the market. As these assets lease up, rental rates have begun to show signs of...

I Wish We Had This Low-Cost Technology When I Got Started

I wish we had this low-cost technology when I got started.  I would have many thousands of extra dollars in the bank. By Marc Goodin, Not all technology has to be fancy and expensive.  In any new business venture, the rule of thumb is to implement the easy,...

What Happens When Your Excel Model Is Always Up to Date

Excel isn’t the problem. For most self-storage teams, it is still the center of the workflow. Deals are underwritten in it, comp sets are built in it, and pricing strategies are tracked in it. It is where decisions actually get made. The real issue is what happens...

Radius+ Is Headed to ISS World Expo 2026, and James McLean Is Taking the Stage

The Radius+ team is heading to Las Vegas for the 2026 Inside Self-Storage World Expo, taking place April 7 through April 10. As one of the industry’s most recognized gatherings for education, networking, and innovation, ISS brings together self-storage owners,...

The Price of Growth: Why Huntsville’s Rental Rates are Under Pressure

This week the Radius+ team took a closer look at the Huntsville, AL CBSA. Historical Supply Growth in Huntsville, AL CBSA: 2022: 6.1% 2023: 13.8% 2024: 7.5% 2025: 10.2% Huntsville has experienced strong population growth, rising 15.9% since 2020, according to local...

Preparing for Tax Season: Advice to Help Self-Storage Operators Maximize Their Benefits and Minimize Their Payment

For many self-storage operators, tax season feels like a hurdle rather than an opportunity to strategize and save. Too often, financial documents are handed off to a CPA, a return is filed, and focus shifts back to daily operations—resulting in higher tax bills than...

REIT-Slayers: How Self Storage Operators Are Using Hyper-Localism to Beat the Big Guys

In the self storage industry, many independent operators feel the pressure when one of the Big Five REITs: Extra Space Storage, Public Storage, CubeSmart, National Storage Affiliates Trust, or Life Storage announces expansion into their market. These corporate giants...

Why Self-Storage Needs Better Storytelling Around the Data

The self-storage industry does not have a data shortage. It has an interpretation problem. There is more information available than ever, from occupancy trends and web rates to supply pipelines, deliveries, employment growth, and population shifts. The issue is not...

Provo-Orem-Lehi Market Update: Supply Cools as Rental Rates Rebound

This week the Radius+ team took a look at the Provo-Orem-Lehi, UT CBSA. Historical Supply Growth in Provo-Orem-Lehi, UT CBSA:2022: 3.3%2023: 2.2%2024: 1.2%2025: 0% Provo and its surrounding cities already have a relatively high square foot per capita compared with...

Navigating the Self-Storage Reset: Where Opportunity Hides in a Stagnant Market

I’m excited to join Storable’s webinar on where opportunities exist in today’s reset The self-storage industry is working through a rare setup right now: demand has softened, but new supply is also at historic lows. I have been calling this a “reset” phase, and it is...

The 25 Self-Storage Markets to Watch in 2026 (and why they made the cut)

Every cycle has “headline” metros, but the best operators and investors keep a second list: markets where the setup is quietly improving. The 2026 Radius+ Forecast’s Top 25 CBSAs is that list. Across these metros, you see one of three “good stories” playing out:...

Residual Income or Reduced Performance? The Real Cost of Going Man-Less

Residual Income or Reduced Performance? The Real Cost of Going Man-Less. The idea of a completely “man-less” self-storage facility generating pure residual income is appealing. Recently, I read a social media post from an owner who claimed to operate a self-storage...

Memphis Self Storage: Supply Moderation Offers Hope Amidst Economic Headwinds

This week the Radius+ team dug into the Memphis, TN-MS-AR CBSA Historical Supply Growth in Memphis, TN-MS-AR: 2022: 4.2% 2023: 3.3% 2024: 5.7% 2025: .03% Memphis saw substantial supply additions from 2022 to 2024, contributing to rental rate compression. Broader...

Stop Letting Sq. Ft. Per Capita Fool You: What Top Self Storage Developers Measure Instead

If your target market already looks overbuilt on paper, why are the most successful operators in the country still breaking ground there? The industry loves to quote square feet per capita as the single magic number for market viability. We have all heard the rule of...

Market Spotlight: Navigating the Supply Surge in Palm Bay-Melbourne-Titusville

This week the Radius+ team dug into the Palm Bay-Melbourne-Titusville, FL CBSA Historical Supply Growth in Palm Bay-Melbourne-Titusville, FL: 2022: 1.5% 2023: 3% 2024: 12.5% 2025: 3% Palm Bay saw more than 12% new supply delivered in 2024, creating significant...

What Building the 2026 Self-Storage Forecast Actually Taught Us

Most industry reports start with conclusions. This one started with discomfort. As we began assembling the 2026 Radius+ Forecast, one thing became clear very quickly: the self-storage industry is not just “cooling,” and it’s not collapsing either. It’s doing something...

Real Estate is the Powerhouse of Investing, and Self-Storage is the King of Real Estate

Real estate makes more multi-millionaires than any other investment vehicle.  It is easy to invest in real estate because there are many options, such as: buying and owning yourself, the stock market REITs, partners, limited liability partners etc.  It could...

Pittsburgh CBSA: Measured Supply Growth Sets Up Stable Multifamily Performance

This week the Radius+ team took a closer look at the Pittsburgh, PA CBSA. Historical Supply Growth in Pittsburgh WA: 2022: 1.5% 2023: 2.2% 2024: .7% 2025: 1.5% Pittsburgh has experienced measured supply growth in recent years, maintaining a healthy balance between new...

Seattle Self-Storage Outlook: Measured Supply, Strong Demand, Steady Rate Momentum

This week the Radius+ team took a closer look at the Seattle-Tacoma-Bellevue, WA CBSA.  Historical Supply Growth in Seattle WA: 2022: 1.9% 2023: 1.1% 2024: 1.6% 2025: 1.6% Seattle has maintained measured supply growth in recent years, avoiding the overbuilding...

Maintenance Best Practices: How Proactive On-Site Managers Protect Profitability and Prevent Major Repairs

In self-storage, the line between a routine maintenance task and a costly capital project is often thin, and usually defined by timing. A single unchecked roof seam or faulty HVAC equipment can quietly escalate from minor inconvenience to major expense. The most...

NYSSA Launches Young Leaders Council to Connect the Next Generation of Self Storage Pros

Self Storage has never had a more important time for Young Leader engagement.  The industry in 2026 is at a pivotal point in its modern history. After more than a decade of rapid expansion, pandemic-era volatility, and changing household behavior, the sector is...

January Renters Rarely Churn First, and That Matters More Than Volume

Stability Is the Metric Most Operators Underestimate In self-storage, performance is often framed around activity. Move-ins, leasing velocity, and seasonal spikes dominate conversations about success. But activity alone does not determine how a facility performs over...

Greensboro-High Point Finds Its Footing After the 2023 Supply Wave

This week the Radius+ team dove into the Greensboro-High Point, NC CBSA.   Historical Supply Growth in Greensboro-High Point, NC: 2022: 0% 2023: 4.7% 2024: 3% 2025: 2.6% Greensboro experienced a wave of new supply delivered in 2023. The market is gradually...

Seven Self Storage Misconceptions That Will Cost You Dearly If You Are Not Prepared

Seven (7) Self Storage Misconceptions (some old, some new) that will cost you dearly if you are not prepared. The self-storage industry’s reputation as a simple business has driven a rise in interest from first-time investors, real estate investors, entrepreneurs, and...

Data-Driven Growth: How Self-Storage Businesses Can Leverage Analytics for Smarter Operations

In today’s self-storage market, data isn’t just a byproduct of doing business — it’s a blueprint for better decisions. Operators who know how to read and act on data gain a measurable edge: smarter pricing, stronger occupancy rates, and better forecasting of customer...

Tulsa Multifamily Market Update: Recovery After 2023 Supply Surge

This week the Radius+ team took a look at the Tulsa, OK CBSA. Historical Supply Growth: 2021: 3% 2022: 1.6% 2023: 5.9% 2024: 2.4% 2025: 0% Tulsa saw an unusually large wave of new supply delivered in 2023. Despite this surge, the metro area benefits from a robust...

Winter Slowdowns or Smart Opportunities? How Operators Can Leverage December Demand Trends

December has a reputation for being a “quiet” month in self-storage. Moves slow down, leasing traffic dips, and holiday travel takes priority over storage shopping. But the story is more nuanced than it first appears. When you look closely at December renter behavior,...

Richmond VA Storage Market: Controlled Supply Fuels Rate Growth

This week the Radius+ team took a look at the Richmond VA CBSA. Historical Supply Growth in Richmond VA: 2022: 1% 2023: 1% 2024: 2.4% 2025: 1% Richmond has experienced slow to measured supply growth since 2022, enabling rental rates to trend upward. The region saw...

Buffalo Self-Storage Market Poised for Rate Growth as Supply Slowdown Meets Steady Demand

After heavy supply growth in 2022-2023, Buffalo’s self-storage market is stabilizing. Slowing deliveries and strong fundamentals point to continued rate gains.

Seven reasons why 2026 is the best year for YOU to get started in self-storage

Discover why 2026 is your year to start in self-storage. From easier entry with new tech to tax benefits and a strong market outlook, learn the 7 key reasons.

Atlanta CBSA Faces a Perfect Storm of Oversupply and Slowing Demand

Atlanta’s rental rates remain under pressure as new supply outpaces cooling demand. With major 2023–2024 deliveries still in lease-up, recovery may take time.

Bright Ideas: What Contemplating Holiday Traditions Made Me Realize About Self-Storage Lighting Technology

What do holiday lights and self-storage have in common? Learn how LED innovation enhances security, customer experience, and sets your brand apart today.

Baltimore Market Poised for Recovery After Supply Surge

After massive supply growth (2019-2021), Baltimore’s multifamily market shows softness but measured deliveries through 2025 signal healthy rate growth ahead.

Storage, Stuff, and Sentiment: What Thanksgiving Teaches Us About Space

Discover the emotional side of self-storage this Thanksgiving and how space, memories, and meaning shape the way customers use your facility every season today.

Philadelphia CBSA: 2021 Surge, 2023 Reset, Path to Recovery

Philly’s CBSA saw a 2021 supply surge, a 2023 delivery wave, and soft rents; with 2024-2025 additions moderating, recovery hinges on demand catching up.

Why Financial Literacy Is a Strategic Advantage for Self-Storage Business Owners

Financial literacy turns self storage numbers into strategy. Master KPIs, cash flow, and leverage to cut risks, seize openings, and grow with strong leadership.

San Antonio Self-Storage Market Update

Radius+ dives into San Antonio–New Braunfels: late supply surge, 2025 adds 5.5%, pushing asking rates below pre‑COVID until demand absorbs inventory.

What’s That Smell? How Scent Shapes the Self-Storage Experience and the Way to a Fresh Environment

A 20-year veteran of the self-storage industry explains how smells can shape the customer experience and how to create a fresh, welcoming environment.

A deep dive into the Houston-Pasadena-The Woodlands, TX CBSA

Houston’s storage market shows steady strength. With 1.4.% new supply under construction, demand remains high, and rates continue to hold firm across the metro.

Marketing Mistakes Self-Storage Operators Still Make (and How to Fix Them)

Self-storage marketing mistakes that cost you leads, and simple fixes for your Google Business Profile, local SEO, reviews, & visuals, to boost tenants & brand.

Austin’s Self Storage Market Shows Early Signs of Recovery

Radius+ team is heading to TSSA in Austin! Stop by booth 905 to explore our latest tools. With new supply slowing, Austin’s self-storage rates may soon rebound.

Tricks, Treats and Revenue Sweets! Ancillary-Sales Advice for Self-Storage Operators … With a Halloween Twist!

Like the best Halloween spots self-storage success comes from irresistible offerings. Add ancillary services create a one-stop shop that keeps customers coming.

Nashville Self Storage: After 2019 Surge, Supply Normalizes as Demand Strengthens

Nashvilles self-storage market is stabilizing after years of rapid growth. With steady demand, strong employers, and slowing supply, rental rates may soon rise.

Austin’s Seasonal Self-Storage Market: How College Populations Reveal Hidden Demand

See how Austin’s 50,000+ students reshape self-storage demand. Radius+’s new map layer reveals hidden seasonal spikes, and, timing opportunities for operators.

Everything’s Bigger in Texas, Including Self Storage

DFW continues to set the pace for self-storage development in the U.S. Here is how the supply pipeline and facility count have evolved over the past five years.

What does the next chapter of self-storage look like?

The self-storage industry’s next chapter blends resilience, tech, & optimism. Developers adapting fast and spotting new markets will lead the sector’s recovery.

Hidden Power Tools: How “Alerts” Helps Small Operators Compete Like the Big Guys

Stay ahead of competitors with Radius+ Alerts. Automate pricing, inventory and facility updates to make faster smarter decisions for your self-storage business.

Huntsville’s Boom Drives Record Self Storage Growth

Huntsville, AL tops U.S. markets for new self-storage supply in 2025, fueled by rapid population growth and strong aerospace, defense, and military job demand.

New York Storage Trends: Slower Supply, Stronger Rates

NY-NJ metro – supply grew 2022-24 but slowed in 2025; ICAP repeal curbed new development, helping stabilize rents and strengthen demand for existing facilities.

Because Bubble Wrap Isn’t an Option: A Candid Discussion on Self-Storage Risk Management

Risk management is vital in self-storage; avoid ignoring insurance, overlooking cyber risks and unseen hazards, and the ‘it won’t happen to me’ mindset. Today!

Hawaii Self Storage: Limited Land, Rising Rates

Limited land, tourism, and military presence drive Hawaii’s self-storage demand; rates rose 4% YoY to $3.97 per sq ft (Sept 21, 2024–Sept 21, 2025). Growth +4%.

The Digital Shift: How Self-Storage Operators Are Rethinking Strategy and Scale

AI edge computing, automation and smart monitoring are transforming self-storage operations, boosting efficiency, resilience, sustainability and revenue growth.

Sioux Falls Growth Outpaces Self Storage Demand

Sioux Falls is booming with population and construction growth but self storage supply surged in 2022–23. With little new development now, demand must catch up.

The 5 Do’s and 5 Don’ts of Running a Self Storage Facility

Running a storage facility takes discipline, not shortcuts. Follow 5 do’s and avoid the 5 don’ts to boost occupancy, strengthen profits, and thrive long term.

Optimism Returns at SSA Las Vegas: Self Storage Outlook 2025

At SSA Las Vegas’ 50th anniversary, optimism grows; investors return and revenue strategy evolves. Rates remain low, but storage eyes cautious recovery in 2025.

Rebuilding with Resolve: Strategic Moves for Storage Business Owners

Rebuild your storage business with precision: streamline operations, secure cash flow, plan for disruptions, optimize space, and strengthen tenant loyalty. Now.

How Supply Growth Shaped Self Storage Rates Since 2017

As SSA Las Vegas marks 50 years, we look back at self storage supply growth, pandemic-driven demand, oversupply challenges, and early 2025 rental rate recovery.

Think You Missed the Self Storage Boom? Think Again

No, you have not missed the boat on self storage. With Rocket’s Launch Pad Program, everyday investors can find real opportunities in overlooked markets today.

St. Louis Self Storage Market Poised for Recovery After Supply Surge

St. Louis faces population decline but pushes growth with the STL 2030 Jobs Plan. Self-storage supply peaked in 2021, and rates now show signs of recovery.

How ‘Trap & Trace’ Privacy Issues Apply to your Self-Storage Business

Trap and trace lawsuits target websites for tracking users without consent. Learn the risks, legal rulings, and best practices for your self storage business.